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Writing Guide Guide
Keywords for your articles
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Keyword density and placement are important parts of
optimizing your articles for search engines. Search engine spiders scan a page
in a way that makes it important to place your keywords where they will be
detected and recognized as a keyword, so that your article will come up when
someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times,
not just once as that would make every word a keyword. When a spider sees that
you have a word placed several times in an article, it will determine that your
page may be useful to users that search for such a keyword.
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Over Optimizing Your Articles
It is important to note that there is also such a thing as
over optimizing your articles for particular words, this is
known as “keyword stuffing”. When you stuff keywords in an
article a spider will detect that you are trying to trick it
into placing your article high in the search engine results
for that word, and will instead penalize your site and your
page for doing such. This may even affect the rankings of
your other pages or get your site blacklisted from a
particular search engine if you are found keyword stuffing
too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in
your article. Most use a percentage to determine how many
times they will put a keyword in an article. For instance,
if you have a 500 word article and want to achieve a keyword
density of 5%, then you will need to have the keyword in
your article exactly 25 times. You can find hundreds of
resources and guides recommending one keyword density over
another and the reasons behind the logic, however, in the
end you will have to determine which density is more
profitable for your articles. Each webmaster as their own
density that they like to achieve based on past results. As
long as you don’t over optimize and you are making
sufficient profit from your rankings, then you can choose
whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to
place keywords so that there are more at the beginning and
end to produce an hour glass effect. Having the right
keyword density in your article makes it more likely that
you will make money off of that article because it will rise
in the search engine results and be seen by more people.
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